Social Media Knowledge Exchange

Introducing our Engaging Audiences theme

While our Citizen Journalism theme focuses on the role of social media in gathering data for journalism, advocacy and research, our second theme looks at the other end of the process: sharing research and scholarship with audiences online. We will be working in particular with colleagues in libraries, museums and archives to explores the challenges and opportunities of using social media for the dissemination of complex ideas to diverse audiences, focussing on the following questions:

In the Engaging Audiences strand we will focus on events which provide opportunities to

We’ll explore the challenges of articulating individual, professional and institutional voices in social media environments. We will also investigate whether social media can open up research initiatives in the humanities to collaborators beyond academia, arts and heritage organisations, by transforming audiences into participants.