Introducing our Engaging Audiences theme

While our Citizen Journalism theme focuses on the role of social media in gathering data for journalism, advocacy and research, our second theme looks at the other end of the process: sharing research and scholarship with audiences online. We will be working in particular with colleagues in libraries, museums and archives to explores the challenges and opportunities of using social media for the dissemination of complex ideas to diverse audiences, focussing on the following questions:

  • Why use social media to engage audiences beyond academia?
  • What happens when the crowd talks back?
  • What can researchers learn from the experiences of libraries, museums and archives in engaging with audiences over social media?

In the Engaging Audiences strand we will focus on events which provide opportunities to

  • Showcase examples of good practice in social media use within universities, libraries, museums and archives
  • Provide hands-on taster events led by expert practitioners, including research students who are using social media as a tool for engagement with wider audiences

We’ll explore the challenges of articulating individual, professional and institutional voices in social media environments. We will also investigate whether social media can open up research initiatives in the humanities to collaborators beyond academia, arts and heritage organisations, by transforming audiences into participants.

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